Shannaan Dawda, the founder of True Financial, is a top Financial Coach, Motivational Speaker, & Author, whose passion is empowering people financially so they can live the life they dream to live.

Shannaan’s straight-from-the-heart, high-energy, passion driven message motivates and engages all audiences to step into their financial greatness, providing them with the motivation to win with money to take the next step toward living their dreams by becoming financially free. Shannaan Dawda's charisma, warmth, relatability, directness and sense of humor have impacted many lives.

His life itself is a true testament to the power of financial freedom and the infinite potential when money is no longer a roadblock but now a tool build your dreams. Conquering paycheck to paycheck living and a mountain of debt Shannaan claims “if he can do it anyone can, they just have to want it bad enough.”

"My mission is to empower people financially to help them become uncomfortable with financial mediocrity. A lot of people are content with paycheck to paycheck living and working to pay bills their whole life. I want to be the catalyst that enables them to see themselves having financial freedom and achieving generational wealth."

As a caring and dedicated Financial Coach, Shannaan Dawda has coached and led numerous people all over the nation to financial freedom by helping them develop the right financial habits.

Photography courtesy of Paul McPherson.