The Exception, with Shannaan Dawda: PM036


Often, we base the inspiration for our decisions on the exception. We take the thoughts, ideas, and habits of exceptional people and try to apply them to our lives but we usually miss the basics that made those exceptional people exceptional. Before one can become extraordinary, they first have to be ordinary. We must first take care of the basics, then through hard work and dedication, we can become the exception.

Shannaan Dawda

An Atlanta Native, Shannaan Dawda was born at Grady Memorial Hospital in 1986. Although a proud Grady baby and Southerner, his parents moved from Accra, Ghana to Georgia in the spring of 1982 to experience a different way of life. Growing up in a household that valued education, hard work and perseverance, Shannaan graduated from Georgia Southern University 2009 Cum Laude with dual degrees in Accounting and Finance. From there, he began working for the U.S. Army Corps of Engineers in Savannah, GA before moving back to Atlanta in 2012 to work for Frazier and Deeter CPA Firm. He officially passed all parts of his Certified Public Accountant (CPA) exam in February of 2013 and soon afterwards founded True Financial LLC. True Financial was founded in order to empower people to regain financial control of their lives by providing the necessary coaching and tools to help them become financially self-sufficient. In September of 2013 Shannaan was trained by Dave Ramsey to be an even better financial coach. In April of 2015 Shannaan authored the book "From Paychecks to Power: 7 power Moves Unlock Wealth Building" to give everyone the opportunity to build wealth and gain Financial Power Shannaan is actively involved in the community through organizations such as Alpha Phi Alpha, Phenomenal Women's Health, and Camp Horizon. He currently resides in Atlanta.